Launching Nov 14, 2026 · Waitlist gets 50% off

An AI that runsyour ads for you.On autopilot.24/7.While you sleep.

Tally is an autonomous AI agent for your Meta and Google ads. It doesn’t just show you numbers. It does the work: pauses losers, shifts budget, swaps creatives and scales winners, by itself, around the clock. You just read one message at 9am.

  • Fully autonomous. Zero clicks from you
  • +15% profit per ad dollar in 60 days, or you pay nothing
  • Half price for everyone who joins before launch
  • Connected in 4 minutes. No agency, no contract
  • Your first budget move within 24 hours
  • Never spends above the limit you set
Tally AI AgentAutopilot ON
Profit from ads this week
$12,480
▲ +$2,310 vs. last week
Meta says4.1×
Google says3.6×
True ROAS · by Tally2.3×
Daily budget$450/day
MetaGoogle
Live actionsExecuting on its own
  • Paused ads for a sold-out productDone · 2:14am+$186/day
  • Moved $400/day to Google ShoppingDone · 6:30am+$1,240/wk
  • Swapped a worn-out video adDone · 7:15amCTR ▲
Tally 9:00am

Good morning! While you slept I made 7 changes to your ads, saved $228 and moved $400/day to your winners. Nothing needs you today.

+$1,240 / weekfrom one budget move
Not another dashboard

Other tools tell you what’s wrong.
Tally fixes it.

Analytics tools hand you charts and leave the work to you. Tally is an AI agent with its hands on the controls. It decides, acts, and tells you after.

Analytics tools

  1. Show you a chart
  2. Send you an alert
  3. You log in and dig
  4. You decide what to change
  5. You click through Ads Manager

Your time: 5–10 hours a week

Tally AI Agent

  1. Spots the problem
  2. Decides the fix
  3. Makes the change in Meta and Google
  4. Checks it worked
  5. Tells you at 9am

Your time: 30 seconds a day

Autopilot ONTally AI · acting on your Meta and Google accounts
    The problem

    Your ads are leaking money.
    Tally plugs every leak.

    Here’s what running ads on a Shopify store looks like today, and what changes the day you turn Tally on.

    Meta and Google both take credit for the same sale

    Add their dashboards up and you “sold” twice what hit your bank.

    Every sale counted once, by Tally’s engine

    True ROAS strips out double counting and shows what each channel really earned.

    Ads keep spending on products that sold out

    Nobody tells Meta your best seller is out of stock.

    Paused the minute stock hits zero

    And switched back on automatically when it’s restocked.

    Your winning ad wears out and you notice weeks later

    Clicks drop, costs climb, budget keeps flowing.

    Tired ads swapped before they cost you

    Tally spots the drop early and rotates in your next creative.

    The Tally Engine

    The brain behind
    the autopilot

    Before Tally acts, it thinks. Its engine runs every click, view, order, refund and margin through its own math models to find what each ad really earned you: your True ROAS. Then it acts on it.

    Net revenue: every sale counted once, across every channel.

    01

    De-duplicates every sale

    One sale, one channel. Meta and Google can’t both take the credit.

    02

    Measures real lift

    Separates sales your ads caused from sales you’d have made anyway.

    03

    Knows your margins

    A $40 order with free shipping and a discount is not $40 of profit.

    04

    Learns every hour

    Re-scores every ad, every hour, so the next dollar goes to the winner.

    Billions of ad signals. One honest number.

    Tally in action

    Watch Tally catch what
    your dashboards miss

    Six situations every Shopify store runs into. Watch the AI spot each one and fix it on its own.

    Case 1 of 6

    Meta says 0.0×
    Tally AI is on it
      True ROAS · by Tally ?
      DONE AUTOMATICALLY · NO CLICKS NEEDED
      0:00

      Examples of what Tally is built to catch. Figures are illustrative.

      Six promises

      What you get. In writing.

      No fine print. If we break one, tell us and we’ll make it right.

      +15%

      More profit per ad dollar, or it’s free

      Measured against your own numbers from before Tally.

      Day 1

      See your True ROAS

      Every channel scored by the Tally engine the day you connect.

      24 hrs

      Your first money move

      Budget starts flowing to your winners within a day.

      $0

      Spent on sold-out products

      Ads pause the moment stock runs out, and restart when it’s back.

      0¢

      Over your limit. Ever.

      Your spend cap is a hard wall that only you can move.

      1 click

      To cancel, no contract

      Leave any time. Everything Tally built freezes in place.

      How it works

      One night with Tally

      Scroll down and watch what happens to your ad money while you sleep.

      A tiny stockroom at night, a founder still at the laptop
      A tiny city where money flows through pipes to the profitable side
      A tiny shop on a sunny morning, orders loading into a van
      Before Tally · 1:47am

      Still guessing in Ads Manager

      Two dashboards, two different answers, and a sold-out product still eating your budget.

      Tally takes over · overnight

      Money flows to what sells

      Tally checks your real profit and moves every dollar to the ads that earn it, inside the limits you set.

      The result · 9:00am

      Wake up to more profit

      One short message tells you what changed and how much it made you. Then get on with your day.

      Join the waitlist →
      9:00
      This week so far +$2,310
      Spend today $412 of $450
      Your morning report

      Everything it did, in one 30-second read

      • Budget moved to winners

        Money shifts daily to whichever channel returned the most real profit.

      • Waste stopped automatically

        Sold-out products, rejected ads, overlapping audiences. Caught and fixed.

      • Plain English, no dashboards

        Know exactly what happened without opening Ads Manager.

      Savings calculator

      See what Tally could put back in your pocket

      Move the slider to your monthly ad spend.

      $5,000
      $2K$15K
      Extra profit with a 15% lift$2,250Per month, for a store earning 3× its ad spend back. 15% is the bar every pilot is measured against.
      Agency fee (15%)$750
      % of spend tools (10%)$500
      Tally, waitlist price$249
      You stay in control

      Fully autonomous. Always on your rules.

      Tally runs on its own by default. These are the guardrails you set once. Try them.

      Hard spend limit

      It can never spend a cent above your cap.

      $450per day

      Approve big moves

      Changes above your threshold wait for a tap on your phone.

      Ask me first

      Undo anything

      Every change is logged. Roll it back in one tap.

      $400/day → Google

      Kill switch

      Freeze every campaign instantly, from anywhere.

      Pricing

      Half price for the waitlist

      Join before launch on November 14, 2026 and lock in 50% off. Flat price, never a cut of your spend.

      50% OFFOffer ends at launch

      Starter

      $199/mo−50%
      $99/mo

      For $2K–$4K a month in ads

      • Meta + Google, on True ROAS
      • Daily 9am report
      • Spend limits, approvals, kill switch
      • 30-day change history
      Join the waitlist
      Most popular · save $250/mo

      Growth

      $499/mo−50%
      $249/mo

      For $4K–$15K a month in ads

      • Everything in Starter
      • Monthly strategy call
      • 90-day change history
      • Priority support
      Join the waitlist →

      Scale

      $999/mo−50%
      $499/mo

      For $15K–$40K a month in ads

      • Everything in Growth
      • Shared Slack channel
      • 1-year change history
      • Custom approval rules
      Join the waitlist
      $0
      Plus the 60-day “beat it or it’s free” guarantee

      From launch day, we write down your current profit per ad dollar first. If Tally doesn’t beat it by 15% in 60 days, you pay nothing.

      FAQ

      Questions store owners ask

      Tally launches on November 14, 2026. Join the waitlist now and you’ll get first access, plus 50% off the plan you choose.

      Half price on any plan, first access on launch day, a personal onboarding call, and the 60-day “beat it or it’s free” guarantee. Joining is free and takes one email.

      They optimise inside their own platform, and they grade their own results. Tally scores every channel with its own True ROAS engine, decides how much each one deserves, and moves the money between them.

      No. You set hard daily and monthly limits that only you can raise, big changes wait for your approval, and the kill switch freezes everything in one tap.

      Access is revoked and every campaign Tally created is frozen in place. Nothing keeps spending after you leave.

      Get in before launch. Pay half.

      Tally launches November 14, 2026. Join the waitlist today and lock in your perks.

      • 50% off any plan
      • First access on launch day
      • Personal onboarding call
      • +15% or it’s free guarantee

      Free to join. No credit card. Unsubscribe anytime.

      50% off until launch · Join the waitlist →